Summer has well and truly arrived here in NYC, and we’re embracing all of the work that’s keeping us inside with the AC! Here is a snapshot into some of the projects we’ve been tackling over the past few weeks:
Licensing Expo Las Vegas: At the end of May the Quirky team hopped a flight to the city of sin to showcase the brand at the world’s largest licensing trade show. This event was important for Quirky because licensing represents a new and critical revenue stream.
Licensing for Quirky comes in two forms: licensing products (inventions), and licensing the brand (and these aren’t mutually exclusive).
Some of our partners will take a product and a brand license, which means they select an invention off the platform, and bring it to market under the Quirky brand name. They may also choose to develop their own products with the help of the Quirky community (e.g. contributing to design, features, or performing market research), in which case Quirky executes a more traditional brand license.
Our booth was packed with interest from major manufacturers and retailers across fashion, kitchen, outdoor, pets and other key categories where product innovation is becoming a life or death mandate. The positive reception we received in Vegas reaffirmed how well positioned Quirky is to disrupt the licensing landscape.
Logo Design Update: Just like overalls, what’s old is in again, and after polling the community we’ve resurrected our old (and favorite) logo and design palette. This small but meaningful change helps to unite our brand image across channels, and restate our commitment to the original vision of making invention accessible.
New User Dashboard: While the design update changed the face of our website, the real work is going on behind the new facade. Our first focus is on the central dashboard, home base for Quirky inventors. Our goal is to improve the user experience by better organizing all of the activity and progress around a user’s inventions and to customize the experience to surface more, relevant opportunities to participate and contribute to inventions that need collaboration. We’re also making it easier to track the progress of a selected invention through evaluation to sales, as well as track the per unit sales of inventions you have a royalty stake in. We’re on pace to demo this new dashboard to our BETA testers in July.
Thanks as always for your continued feedback and support. We love hearing from you, so don’t be shy, all shower thoughts welcome to [email protected]